Shareable content creator, Zikoko, has announced Sparkle as the headline sponsor for HERtitude 2024, its third annual women-only festival, aimed at bringing together women of diverse backgrounds to connect and celebrate.
Sparkle, a revolutionary digital bank, brings a fresh perspective to financial services and lifestyle support for Nigerians, aligning seamlessly with HERtitude’s mission to empower and uplift women.
HERtitude is described as the ultimate destination and space for women to connect, make new friends, and celebrate their strengths. Scheduled for Saturday, April 20, 2024, in Lekki, Lagos, the festival promises a day of empowerment, entertainment, and community-building.
Uzoma Dozie, Chief Sparkler at Sparkle, expressed excitement about the partnership, emphasizing the importance of celebrating women’s contributions, talents, and leadership.
Wimbart, an independent PR agency, will support Sparkle’s PR and communications for the event, further aligning with HERtitude’s goals of amplifying women’s voices and empowering them in business.
Jessica Hope, CEO of Wimbart, highlighted the firm’s commitment to championing women’s empowerment and celebrating their achievements through PR and communications support.
Zikoko’s Editor-in-Chief, Ruth Zakari, emphasized HERtitude as a movement celebrating the power, resilience, and beauty of women. With Sparkle as the headline sponsor, the festival aims to empower women to take charge of their financial futures while creating an inclusive space for women to thrive and celebrate their individuality.