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Symrise Nigeria Launches Upgraded Application labs, Identifies Nigeria as Pathway to Regional Growth

The size of the personal care segment in Nigeria covers an estimated $1B market, with SMEs gaining an incremental market share as it accounts for over 94% of businesses in the country

MSME Africa by MSME Africa
May 29, 2024
in Africa, Business, News
0
Symrise Nigeria Launches Upgraded Application labs, Identifies Nigeria as Pathway to Regional Growth

Sofiane Berrahmoune - Symrise VP AMETCIS - Africa, Middle East, Turkey and Russia, Taste, Nutrition and Health Division; Lilian Regnier - President Symrise EAME (Europe, Africa, Middle East); Iyabo Ogunwole - Senior Key Account Manager, Taste, Nutrition and Health Division, Symrise Nigeria; and Rene Hemeier - Symrise Vice President EAME Scent, Care and Fragrance Division at the opening of its upgraded application labs in Lagos

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Nigerian subsidiary of global flavours, fragrance, and cosmetic as well as nutritional ingredients
manufacturer, Symrise, has unveiled its newly upgraded application laboratories in Lagos.

According to Symrise Nigeria, the company bases its decision on the fact that they consider Nigeria
central to their growth and the launch pad to better value delivery to its consumers in the region.

Symrise disclosed this during the press conference and office opening event for clients held at
Symrise Nigeria’s new facilities in Ikeja. Speaking about the company’s activities in Nigeria, Lilian
Regnier – President, Symrise Europe, Africa, Middle East said, “Symrise Nigeria has operated in the
country for over 30 years. We have invested in building, maintaining and running our operations in
the country. Nigeria represents a pathway to growth for us in the Central, East and West African
regions and we feel confident that the economic trajectory of the country will serve as a net
positive to global manufacturers and organisations who believe in the country’s future.”

Symrise Nigeria Launches Upgraded Application labs, Identifies Nigeria as Pathway to Regional Growth

The size of the personal care segment in Nigeria covers an estimated $1B market, with SMEs gaining
an incremental market share as it accounts for over 94% of businesses in the country. On the
opportunities the new application labs create for SME businesses in the country, René Hemeier,
Symrise Vice President EAME Scent, Care and Fragrance Division highlighted that, “the exit of
multinational organisations creates an opportunity for local SMEs.”

Responding to the evolving market dynamics and industry demands, Symrise Nigeria’s state-of-
the-art application labs open numerous market opportunities for Nigeria’s manufacturing sector.

Sofiane Berrahmoune, Symrise Vice President for Africa, Middle East, Turkey and Russia in the
Taste, Nutrition & Health Division, affirmed that, “This new facility enables us to serve the market,
and also to understand the market better and to serve it more effectively.” Iyabode Ogunwole,
Key Account Manager, Symrise Nigeria, added that the company, “works with local partners for
both blending and flavours to reach SMEs and develop the market.” The upgraded facility is
strategically poised to cater to the diverse needs of the industry, offering tailored solutions that
empower different sized manufacturers to thrive in a competitive market environment.

Looking ahead, Symrise Nigeria is poised for sustained growth and expansion within Nigeria and
the wider African market. With a clear vision, Symrise Nigeria aims to continue pioneering
innovation, driving value creation, and fostering mutually beneficial partnerships that propel the
industry forward.

Symrise Nigeria Launches Upgraded Application labs, Identifies Nigeria as Pathway to Regional Growth

Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients and raw materials, as
well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and
beverages, the pharmaceutical industry and producers of nutritional supplements and pet food.
Its sales of approximately €4.7 billion in the 2023 fiscal year make Symrise a leading global provider.
Headquartered in Holzminden, Germany, the Group is represented in more than 100 locations in
Europe, Africa, the Middle East, Asia, the United States and Latin America.

Symrise works with its clients to develop new ideas and market-ready concepts for products that form
an indispensable part of everyday life. Economic success and corporate responsibility are inextricably
linked as part of this process. Symrise – always inspiring more…

Post Views: 113
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Tags: Application labsIyabode OgunwoleLilian RegnierSofiane BerrahmouneSymrise Nigeria
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