Unlimint, a leading global finance company, is now a payment provider for Telegram where direct in-app purchases will now be accessible for customers of the free cloud-based and cross-platform instant messaging service provider.
More than 500 million active users can send messages, photos, videos, and files of any kind using Telegram. They can also create channels for broadcasting to an unlimited number of people or groups for up to 200,000 people.
The Unlimint-powered payment integration is a reaction to the expectations of contemporary consumers and the development of online commerce.
The integrated capabilities include subscriber-only premium features and a platform-connected payment system that enables direct purchases of services and commodities through chat.
Every transaction on the platform requires 3DS user authentication, and to protect customers’ personal information, marketplace sellers are not allowed to store or process any of the buyer’s personal information. Meanwhile, an automated anti-fraud system filters out transactions that seem shady.
With e-commerce on the rise and marketplaces becoming the norm for online consumers, merchants need to be prepared to adapt to new trends.
According to Statista, the value of social commerce sales will reach around $2.9 trillion by 2026. Research by Shopify shows that 38 per cent of consumers purchase products through marketplaces at least once a month.
“We are delighted to be Telegram’s official payment provider. The integration comes at a perfect time as the eCommerce world evolves into a more complex space to include safe purchases through multiple channels, including messenger platforms.
“At Unlimint, we are always monitoring all current trends, platforms, and systems to make sure that our payments solution has all the latest integrations and tools that would be useful to our existing and potential merchants.
“For those looking to increase sales, this dynamic partnership brings continuous innovation and secure payments across the multifaceted Telegram platform,” the Chief Customer Officer at Unlimint, Irene Skrynova, said.