United Bank for Africa (UBA) Plc has unveiled its 2025 Customer Service Week with a strong focus on empowering Micro, Small, and Medium Enterprises (MSMEs) across Africa. Themed “Mission: Possible,” this year’s celebration underscores UBA’s dedication to transforming challenges into opportunities through innovation, customer engagement, and inclusive growth.
The initiative, which aligns with the global Customer Service Week celebration, reinforces UBA’s Customer 1st philosophy—putting customers at the heart of every operation. It also reflects the bank’s mission to make banking easier, faster, and more rewarding for individuals and businesses on the continent.
Speaking during the launch, UBA’s Group Managing Director/Chief Executive Officer, Oliver Alawuba, reaffirmed the bank’s commitment to delivering exceptional service and supporting enterprise growth.
“As Africa’s global bank, we understand the unique challenges our customers face across different markets. That is why we constantly invest in technology, people, and processes that make banking easier and more rewarding. This week is not just about celebrating our customers but about renewing our pledge to make the impossible possible for them,” he said.
Echoing this, Michelle Nwoga, UBA’s Group Head of Customer Experience, emphasized that the bank remains focused on creating practical solutions that empower customers—particularly small business owners—to thrive amid economic challenges.
“Whether it is enabling cross-border transactions in real time, ensuring seamless digital access, or supporting small businesses to scale against the odds, we are committed to delivering service that transforms lives,” she said.
UBA has been at the forefront of customer service innovation in Africa, pioneering tools such as Leo, the first AI-powered virtual banker on the continent, and operating 24/7 multilingual contact centres. The bank also offers seamless cross-border remittance services, connecting millions of Africans in the diaspora to their home economies.
As part of this year’s Customer Service Week activities, UBA will roll out a series of empowerment programmes for entrepreneurs, including:
- Business workshops for MSMEs focused on financial management, digital transformation, and market expansion.
- A National Essay Competition for senior secondary school students to promote innovation and literacy.
- Financial literacy sessions designed to help individuals and business owners navigate economic challenges and make informed financial decisions.
With a robust presence in 20 African countries and international operations in New York, London, Paris, and Dubai, UBA serves over 45 million customers through approximately 1,000 business offices and digital touchpoints.
The bank’s 2025 Customer Service Week reflects its continued commitment to fostering inclusive growth, strengthening the MSME ecosystem, and delivering service excellence that drives Africa’s economic transformation.
