As a Startup founder or Entrepreneur in Nigeria, choosing the best place for your business is critical for various reasons. It has an impact on your access to a supportive ecosystem, financial resources, skilled labor, infrastructure, and networking opportunities.

MSME Africa has deemed it fit to help you navigate and streamline your choices on where to launch your startup or business and why you would want to launch it in such a location.

Nigeria is a populated country with vast lands and varying cultures. You sure do not want to get mixed up or lost in the plethora of available locations to set up your business. As your economic situation directly impacts the growth of your business.

For example, Lagos, Abuja, and other growing tech hubs each provide distinct benefits, therefore making an informed decision is critical for business success and growth in Nigeria’s competitive startup market.

But first, let’s understand the reasons behind Nigeria’s startup ecosystem growth and breakout in the International market.

Reasons Why Nigeria’s Thriving Startup Ecosystem Attracts Local and Foreign Businesses

Nigeria has a thriving startup ecosystem, particularly in popular cities like Lagos and Abuja. This ecosystem attracts both local and international businesses for several reasons.

1. The country’s large population offers a significant consumer market, presenting attractive opportunities for businesses to scale quickly.

2. Nigeria has a growing tech-savvy population, providing a pool of skilled talent for startups to tap into. Though this pool is continually affected by what we call the japa syndrome, Nigeria is a globally known available source of skilled talents.

3. The support provided by the government’s policies has ensured that the Startup ecosystem keeps thriving. For example, the Nigeria Startup Act (2022), includes provisions for tax incentives for businesses that invest in innovation and entrepreneurship.

4. Additionally, the initiatives provided by the private sector such as entrepreneurship opportunities, MSME opportunities, various funding opportunities, incubators, and accelerators ensure that Nigerian Startups and resilient businesses continue to thrive.

Overall, the combination of Nigeria’s market potential, available skilled talent, supportive initiatives, and favorable technology adoption make Nigeria an enticing destination for both local and international businesses looking to thrive in the startup space.

Having examined some of the top reasons why Nigerian Startups thrive, enjoy this artcile as we examine the ‘Top 10 business enabling cities for Startup founders and Entrepreneurs in Nigeria.’

Top Business Enabling Cities for Startup Founders and Entrepreneurs in Nigeria

1. Lagos

Known as the ‘Centre of Excellence’, it truly lives up to its name. Lagos serves as the economic capital of Nigeria, boasting a dynamic and bustling startup scene, as it attracts local traders, businesses and entrepreneurs from every nook and cranny of the country.

Business Enabling Advantages for Startups and Entrepreneurs in Lagos

1. Lagos offers a functional coastline, abundant resources, and a large consumer base, making it a thriving hub for entrepreneurial ventures.

2. The city shares boundaries with the Bight of Benin to the south, and the Republic of Benin to the west making it a strategic location for trade and commerce, attracting businesses from various sectors and the four cardinal points. Its well-developed infrastructure, including modern office spaces and a reliable transportation network, further enhances its appeal to startups.

3. Lagos has also witnessed a surge in tech-related startups in recent years. The availability of skilled tech talent and a growing tech-savvy population have contributed to the rise of innovative ventures. Numerous co-working spaces, incubators, and accelerators have emerged, fostering a supportive ecosystem for startups to grow and flourish.

4. Additionally, the Lagos startup scene benefits from active investor participation, with both local and international investors showing keen interest in promising ventures. This investment interest has enabled startups to secure funding and scale their operations.

Why You Should Consider Lagos as a Startup Founder or Entrepreneur

1. Networking Events: Lagos hosts a plethora of networking events, conferences, and workshops designed to connect entrepreneurs with industry experts, investors, and potential partners. These events serve as platforms for knowledge-sharing, collaboration, and exposure to emerging trends. Lagos Startup Week, Techpoint Build, and the Africa Fintech Foundry Disrupt Conference are notable gatherings that attract entrepreneurs and investors alike.

Entrepreneurs can meet professionals in their field, financiers, and possible business partners through the many conferences, workshops, and networking events that are held in Lagos. These functions provide forums for discussing new ideas, working together, and getting a look at style developments. Some of these events include the Africa Startup Festival, Next Gen Bootcamp, Women Entrepreneurs And Executives In Tech-Weets, Tourism and Technology Summit Africa, Nigeria Agrochemicals & Farmtech Expo, the Lagos Startup Week, Techpoint Build, the Africa Fintech Foundry Disrupt Conference and many more.

2. Availability of Coworking Spaces: Lagos is home to a growing number of coworking spaces that cater to startups and entrepreneurs. These locations offer affordable office options, enabling business owners to collaborate with others, connect with like-minded people, and have access to basic facilities. Some popular coworking spaces in Lagos include CcHub, Leadspace, Workstation, and Impact Hub.

3. Funding Opportunities: Lagos provides entrepreneurs at different stages of growth with several funding opportunities. Domestic and foreign investors actively pump seed funding, venture capital, and angel investments into the city’s startup ecosystem. Furthermore, the government and private organizations support entrepreneurship through empowerment programmes, grants, competitions, and accelerator programs.

Some of the notable opportunities fostering a business-enabling environment for startups include the ARM Labs Lagos Techstars Accelerator, Lagos Innovates Workspace Voucher programme, Lagos Cares Grant for MSMEs and the Lagos State Employment Trust Fund.

Success Stories Of Startups That Have Emerged From Lagos

Lagos has been a favorable location for successful startups that have burst out into the African market and as well made significant impacts on various industries. Some of the notable startup success stories include Paystack, Andela, Interswitch, Cowrywise and GreenHouse Capital to mention a few.

These success stories demonstrate the potential and opportunities available for startups in Lagos. The city’s vibrant ecosystem, coupled with the entrepreneurial spirit of its founders, continues to foster innovation and drive the growth of transformative businesses in Nigeria and beyond.

Overall, Lagos’ status as the economic capital of Nigeria, coupled with its vibrant startup ecosystem, has positioned the city as a prime destination for entrepreneurs seeking to tap into the country’s vast market potential and access a network of resources and support to fuel their business growth.

2. Abuja

Abuja may be perceived as an expensive city to reside in, regardless, Abuja holds immense significance as the administrative and political center of the country.

Why You Should Consider Abuja as a Startup Founder or Entrepreneur

Being the political capital, Abuja hosts the Nigerian government’s key institutions, including the National Assembly, Supreme Court, and various government ministries. The presence of these institutions has attracted a considerable number of government-related businesses and professionals to the city.

In recent years, Abuja has witnessed a thriving entrepreneurial culture in recent years, which has contributed to the city’s economic diversification and development. The city’s growing population and reputation as a hub for government-related operations provide a business-enabling environment that encourages startup growth and innovation.

Business Enabling Advantages for Startups and Entrepreneurs in Abuja

As the home to the federal capital of Nigeria, you are privy to easily access and harness government infrastructures and initiatives that encourage startups and entrepreneurs to thrive in the city. Some of the key initiatives include:

1. Grants and Financial Opportunities: Grants are available to businesses and startups located in Abuja. Examples of such grants include the Flourish Africa N1 Billion Grant for Female Entrepreneurs, the Brave Women Nigeria Grant, and the Abuja Enterprise Agency Grants for MSMEs.

2. Technology and Innovation Support Centers: The government has set up Technology and Innovation Support Centers (TISCs) in Abuja to promote innovation and intellectual property protection. These centers provide training, resources, and assistance to entrepreneurs seeking to commercialize their ideas and inventions.

3. Ease of Doing Business Reforms: The Nigerian government has also implemented reforms to improve the ease of doing business in the country, including Abuja. These reforms aim to simplify business registration processes, reduce bottlenecks, and make it easier for startups to set up and operate.

4. Incubators and Accelerators: The government supports and collaborates with various incubators and accelerators in Abuja to nurture and mentor startups. These programs offer mentorship, training, access to funding, and networking opportunities to help startups grow and scale their businesses.

5. National Information Technology Development Agency (NITDA): NITDA plays a crucial role in supporting the tech ecosystem in Abuja. It promotes IT development and innovation through various programs, initiatives, and capacity-building efforts.

6. Access to Finance: The government facilitates access to finance for startups through initiatives like the Central Bank of Nigeria’s Entrepreneurship Development Centers (EDCs) and the Bank of Industry (BOI). These institutions offer financial support, training, and capacity-building programs to aspiring entrepreneurs.

These government support and policies have contributed to the growth of the entrepreneurial ecosystem in Abuja, attracting startups and encouraging innovative ventures to thrive in the city.

By creating a conducive environment for startups, the government aims to promote economic diversification and job creation, ultimately contributing to the overall growth and development of the nation.

Success Stories Of Startups That Have Emerged From Abuja

Abuja has seen the emergence of several successful startups in various sectors, including technology, finance, and real estate. Some notable examples include Pivo (Financial Services), CrowdForce (Big Data), Tuteria (EdTech), Farmcrowdy (AgTech), Thrive Agric (AgTech), BuyPower (Energy), and Hello Tractor (AgTech).

These startups exemplify the entrepreneurial spirit in Abuja and showcase the city’s potential as a fertile ground for innovative ventures.

Their success demonstrates how technology, finance, and agro sectors in Abuja have been able to capitalize on the city’s growing population, skilled workforce, and supportive ecosystem to create valuable solutions that meet the needs of consumers and businesses alike.

3. Port Harcourt

Popularly called ‘PH’, Port Harcourt, the capital city of Rivers State, has shown promising potential as an emerging startup hub in Nigeria. While Lagos and Abuja have traditionally dominated the startup scene in the country, Port Harcourt’s unique strengths and opportunities have begun to attract attention from entrepreneurs and investors.

Why You Should Consider Port Harcourt as a Startup Founder or Entrepreneur

1. Oil and Gas Industry Presence: There’s a reason why Oil companies such as Shell are based in Port Harcourt. Port Harcourt is a major oil and gas hub in Nigeria, with a thriving industry presence. The city’s economy has historically been heavily reliant on the oil sector, this diversification allows startups in related fields, such as energy, technology, and logistics, to leverage the existing expertise and infrastructure.

2. Skilled Workforce: Port Harcourt has a well-educated and skilled workforce, making it an attractive location for startups seeking talent in various domains. The presence of several universities and educational institutions in the city contributes to a pool of qualified graduates with diverse skill sets.

3. Growing Tech Ecosystem: The city has also witnessed the emergence of co-working spaces, tech hubs, and incubators that foster innovation and collaboration among startups. Initiatives like Startup South and Startup Port Harcourt Week also provide support and encouragement for tech startups in the region.

4. Market Potential: Port Harcourt offers a sizable consumer market, given its population and proximity to other major cities in Nigeria. This market potential can be particularly advantageous for startups offering products or services with regional relevance.

5. Government Support: The Rivers State government has shown commitment to supporting innovation and entrepreneurship. Various initiatives and policies are in place to encourage the growth of startups and facilitate the ease of doing business in the city.

Business Enabling Advantages for Startups and Entrepreneurs in Port Harcourt

1. Ken Saro-Wiwa Innovation Hub: The Ken Saro-Wiwa Innovation Hub, also known as the Innovation Hub Port specializes in providing resources for creatives and entrepreneurs in the Niger Delta. The hub offers co-working space, training and meetups, incubation programme, mentorship, tech training, access to resources, and networking opportunities to help startups develop and scale their businesses.

2. StartupSouth: StartupSouth is an ecosystem-building organization that aims to promote and support startups and innovation in the South-South and South-East regions of Nigeria, including Port Harcourt. They organize events, conferences, and workshops to connect entrepreneurs with investors and industry experts.

4. Rivers State Microfinance Agency(RIMA): The Rivers State Microfinance Agency offers financial support and loans to micro, small, and medium enterprises, including startups, to boost their operations and growth.

5. Port Harcourt Chamber of Commerce, Industry, Mines, and Agriculture (PHCCIMA): The PHCCIMA plays a crucial role in connecting entrepreneurs with the local business community and creating opportunities for collaboration and growth. These local resources, including incubators, accelerators, and investor networks, actively contribute to the development and success of startups in Port Harcourt. By providing essential support, mentorship, and access to funding, they play a significant role in nurturing entrepreneurship and fostering a thriving startup ecosystem in the city.

Success Stories Of Startups That Have Emerged From Port Harcourt

As Port Harcourt’s startup ecosystem continues to evolve, several startups have shown significant growth and made a notable impact in the city and beyond. Here are some startups from Port Harcourt that have achieved substantial success: Vesicash (Fintech), Hubryde (Transportation), GeroCare Solutions (Healthtech), Gmyt Fashion Academy (Fashion), TechCreek (Software), Borderless Developers Hub (Tech), Mabiri Team (E-commerce), InternApp (Data & Analytics), Honey Flow Africa (AgTech), 9jacodekids Academy (EdTech), SonoCare (HealthTech), Flux (FinTech), Blueloop (FinTech) and Farmpadi (AgTech).

Port Harcourt’s emerging status as a startup hub and a business-enabling city in Nigeria is a result of its unique advantages, including its role in the oil and gas industry, a skilled workforce, a growing tech ecosystem, investment opportunities, market potential, and government support.

4. Ibadan

Let’s go to the Southwest. As one of Nigeria’s oldest and largest cities, Ibadan holds a significant position in the country’s history and development. Its rich cultural heritage and strategic location have contributed to its appeal as a destination for startups and entrepreneurial ventures.

Why You Should Consider Ibadan as a Startup Founder or Entrepreneur

1. Large Population and Market Potential: Ibadan is one of Nigeria’s most populous cities, with a diverse and growing population. The city’s sizable consumer market offers startups a valuable opportunity to tap into a broad customer base and scale their businesses.

2. Proximity to Lagos: Ibadan’s proximity to Lagos, Nigeria’s economic capital, provides startups with access to a larger regional market and potential investors. This geographical advantage allows startups in Ibadan to benefit from Lagos’ bustling entrepreneurial ecosystem while enjoying relatively lower costs of operation.

3. Education and Research Institutions: Ibadan is home to several prestigious universities and research institutions, including the University of Ibadan, the first university in Nigeria. These institutions foster a pool of skilled graduates and researchers, providing startups with access to a talented workforce.

4. Government Initiatives: The Oyo State government, where Ibadan is located, has shown commitment to supporting entrepreneurship through various initiatives, policies, and programs. These government efforts create a conducive environment for startups to thrive.

5. Growing Tech and Innovation Ecosystem: Ibadan has witnessed a rise in the tech and innovation ecosystem, with the establishment of co-working spaces, incubators, and accelerators. These resources provide startups with essential support and resources to grow their businesses.

6. Cultural and Historical Heritage: Ibadan’s cultural and historical significance adds to its allure, attracting tourists and investors interested in preserving heritage or exploring new opportunities in the city.

Business Enabling Advantages for Startups and Entrepreneurs in Ibadan

1. Lower Accommodation Costs: Ibadan, compared to major Nigerian cities like Lagos and Abuja, offers a lower cost of living and numerous business opportunities, making it an attractive destination for startups and entrepreneurs. This translates to reduced overhead expenses for startups and businesses, allowing them to allocate more resources to their core operations.

2. Affordable Lifestyle: Ibadan offers a more affordable lifestyle, with lower costs for daily necessities such as food, transportation, and entertainment. This enables individuals and startup teams to maintain a comfortable standard of living without straining their budgets.

3. Access to Skilled Labor: Despite its lower cost of living, Ibadan boasts a pool of skilled labor, thanks to its numerous universities and educational institutions. This availability of talent allows startups to recruit skilled professionals without the higher salary expectations seen in larger cities.

4. Business and Investment Opportunities: Ibadan presents various business opportunities due to its growing population and economic activities. Startups can tap into sectors like agriculture, healthcare, education, and technology, which have significant growth potential in the city.

5. Thriving Market Potential: Ibadan’s large and diverse population serves as a ready market for startups to test and scale their products and services. The city’s proximity to other urban centers also expands the reach of startups looking to expand their customer base regionally.

7. Networking and Collaboration Opportunities: Ibadan’s growing startup community fosters a collaborative atmosphere, where entrepreneurs can connect, share ideas, and form partnerships. Networking events and co-working spaces provide avenues for startups to interact and collaborate.

8. Fashion and Textiles: Ibadan has a growing fashion industry and a market for locally-made textiles and clothing. Startups in the fashion and textile sectors can leverage the city’s manufacturing capabilities, access to skilled tailors and artisans, and the growing demand for Nigerian-made fashion products.

Ibadan’s lower cost of living, coupled with its abundance of business opportunities and supportive environment, makes it an appealing city for startups and entrepreneurs looking to establish and grow their ventures in Nigeria.

5. Enugu

Enugu, located in southeastern Nigeria, boasts a vibrant business community that has been steadily growing in recent years. The city’s economic potential, supportive environment, and increasing interest in entrepreneurship have contributed to its rising reputation as a hub for startups and small businesses.

Why You Should Consider Enugu as a Startup Founder or Entrepreneur

1. Entrepreneurial Spirit: Enugu’s residents have a strong entrepreneurial spirit and are eager to explore business opportunities. This spirit is evident in the city’s bustling markets, street vendors, and numerous small businesses that contribute to its economic vibrancy.

2. Access to Skilled Labor: Enugu is home to several universities and educational institutions, providing a pool of educated and skilled labor. Startups benefit from access to a young and talented workforce with diverse skill sets.

3. Government Support: The Enugu State government has shown commitment to supporting entrepreneurship and small businesses. Initiatives, policies, and programs have been implemented to provide financial assistance, training, and capacity-building support to startups in the city.

4. Focus on Technology and Innovation: The city’s interest in technology and innovation has grown, leading to the emergence of tech startups and innovative ventures. This focus has led to the creation of platforms and support systems to nurture tech-driven businesses.

Business Enabling Advantages for Startups and Entrepreneurs in Enugu

Enugu’s entrepreneurial ecosystem is significantly influenced by its local talent pool and educational institutions, which provide a steady stream of skilled professionals and innovative thinkers. Here are some key aspects that highlight their contributions:

1. Educational Institutions: Enugu is home to several reputable educational institutions, including the University of Nigeria, Nnamdi Azikiwe University, and Enugu State University of Science and Technology. These universities offer a wide range of academic disciplines, producing graduates with diverse skills and expertise that contribute to various sectors of the entrepreneurial ecosystem.

2. Lifestyle and Cost of Living: Enugu offers a relatively lower cost of living compared to major cities like Lagos and Abuja. The affordable lifestyle allows entrepreneurs to stretch their budgets and focus more on business growth.

3. Access to Market: Enugu’s strategic location within the southeastern region of Nigeria provides startups with access to a sizable regional market. The city serves as a commercial hub, attracting businesses from neighboring states.

4. Entrepreneurship Programs: Some educational institutions in Enugu offer entrepreneurship programs, workshops, and incubation centers to support students interested in starting their ventures. These programs help nurture the entrepreneurial spirit among the younger generation.

5. Collaboration Opportunities: Startups in Enugu have the opportunity to collaborate with educational institutions on research projects, technology transfer, and talent acquisition. Such partnerships benefit both startups and institutions by providing real-world applications for academic research and offering practical experience to students.

6. Networking Events and Job Fairs: Enugu’s educational institutions often host networking events, job fairs, and career expos where startups can connect with talented graduates and potential team members. This fosters a strong link between the local talent pool and the entrepreneurial community.

Success Stories Of Startups That Have Emerged From Enugu

Enugu has seen the emergence of several successful startups that have made a significant impact in various industries. Here are some success stories and innovative startups based in Enugu: Wicrypt (Information Technology & Services), Xend (FinTech), Arone (Robotics and Drones), AfriBlocks (Software Company), Afrivelle Technologies (Information Technology and Blockchain Services), AGROBOND International, and Binary Hills (IT).

These success stories demonstrate the potential and entrepreneurial talent in Enugu. They have not only made a positive impact in their respective industries but also contributed to the city’s growing reputation as a business-enabling city in Nigeria.

6. Kano

Kano holds significant importance as a major commercial and industrial center in Northern Nigeria. The city’s strategic location, historical significance, and robust economic activities have solidified its position as a critical hub for trade, commerce, and manufacturing in the region.

Why You Should Consider Kano as a Startup Founder or Entrepreneur

1. Strategic Location: Kano is strategically located in Northern Nigeria, making it a major gateway for trade and commerce between the northern states.

2. Historic Trade Routes: Kano has a long history as a center of trade, dating back to pre-colonial times. The city was a significant link on the trans-Saharan trade routes, connecting North Africa with Sub-Saharan Africa. This historical legacy has shaped Kano’s identity as a vibrant commercial center.

3. Thriving Market Activities: Kano is famous for its bustling markets, such as the Kurmi Market, one of the largest in West Africa. These markets attract traders and merchants from various parts of the country and beyond, facilitating the exchange of goods and services on a large scale.

4. Manufacturing and Industrial Base: Kano has a robust industrial sector, with a wide range of manufacturing activities, including textile, leather, food processing, and plastics. The city’s manufacturing prowess contributes significantly to Nigeria’s industrial output.

5. Population and Economic Growth: Kano is one of Nigeria’s most populous cities, and its population continues to grow rapidly. The city’s demographic strength creates a large consumer market and fosters economic activities.

6. Entrepreneurial Spirit: Kano’s residents are known for their entrepreneurial spirit, with many engaging in trade and commerce. This vibrant entrepreneurial culture drives economic growth and innovation in the city.

7. Transportation Hub: Kano is well-connected to other parts of Nigeria through road, rail, and air transportation. Its transportation infrastructure enhances its role as a commercial hub and facilitates the movement of goods and people.

8. Government Support: The Kano State government has implemented policies and initiatives to support trade and industrial activities in the city. These efforts create an enabling environment for businesses to thrive and attract investments.

Business Enabling Advantages for Startups and Entrepreneurs in Kano

1. Kano State Investment and Properties Limited (KSIP): KSIP Development Finance Company is wholly owned by the Government of Kano State. It is established to support startups and businesses by providing access to affordable office spaces and commercial properties. This initiative aimed to reduce the overhead costs for startups in Kano.

2. Kano State Ministry of Commerce, Industry, Cooperatives, and Tourism: The ministry was actively involved in promoting entrepreneurship and supporting startups through various programs, policies, and initiatives.

3. Kano State Job Creation and Empowerment Initiative (JSICE): JSICE provides training and skills development programs to unemployed youth in Kano, preparing them for entrepreneurship and self-employment.

4. Grants and Funding Opportunities: The Kano State government, in collaboration with federal agencies and development partners, offers grants and funding opportunities for startups in various sectors, supporting innovative ideas and ventures.

Success Stories Of Startups That Have Emerged From Kano include Startup Kano (Business Development Service), Sonvisage (MedTech) and POS4AFRICA (FinTech).

Kano’s importance as a major commercial and industrial center in Northern Nigeria is derived from its historical trade legacy, vibrant markets, robust manufacturing sector, and the entrepreneurial drive of its residents.

7. Calabar

Calabar, located in the southeastern part of Nigeria, holds significant appeal as a serene and business-friendly environment. The city’s unique combination of natural beauty, cultural heritage, and supportive business environment makes it an attractive destination for entrepreneurs and businesses.

Why You Should Consider Calabar as a Startup Founder or Entrepreneur

1. Serene Environment: Calabar is known for its alluring landscapes, including beautiful beaches, lush greenery, and the serene Cross River. The city’s natural beauty offers a peaceful and relaxing atmosphere, making it an ideal place for business owners seeking a tranquil work environment.

2. Tourist Destination: Calabar is a popular tourist destination, attracting both domestic and international visitors. Its vibrant cultural festivals, historical landmarks, and eco-tourism opportunities create a bustling tourism industry. For businesses, this presents opportunities in the hospitality, food, and entertainment sectors.

3. Supportive Infrastructure: Calabar has seen improvements in its infrastructure, including roads, electricity, and internet connectivity. These enhancements create a conducive environment for businesses to operate efficiently.

4. Presence of Institutions: Calabar is home to several educational institutions, providing access to a skilled workforce and fostering an environment of innovation and learning. This talent pool supports the growth of businesses, particularly in the technology and education sectors.

5. Cross River State Industrial Park: The Cross River State government established the Calabar Free Trade Zone, providing a platform for businesses to access tax incentives and other benefits. This initiative attracts investors to set up manufacturing and export-oriented businesses.

6. Low Crime Rate: Calabar has a relatively low crime rate compared to some major cities in Nigeria. This safety factor adds to its appeal as a favorable location for businesses to operate without major security concerns.

Business Enabling Advantages for Tourism Startups and Entrepreneurs in Calabar

1. Increased Demand for Hospitality Services: With more tourists visiting Calabar, there is a rising demand for hospitality services such as hotels, guesthouses, and vacation rentals. Startups can enter the hospitality sector and offer innovative and unique accommodation options to cater to the diverse needs of travelers.

2. Culinary and Food Ventures: Tourists often seek authentic culinary experiences, and the growth of the tourism industry can drive demand for local food ventures. Startups can explore opportunities in the food and beverage sector, providing tourists with a taste of Calabar’s traditional cuisine.

3. Promotion and Destination Marketing: The growth of tourism in Calabar requires effective destination marketing and promotion. Startups can leverage their expertise in marketing and digital media to assist local tourism boards and businesses in promoting Calabar as a must-visit destination.

4. Craft and Souvenir Businesses: As tourists seek unique souvenirs and locally-made handicrafts, startups can support local artisans and craftsmen by developing craft businesses that offer authentic and culturally rich products.

5. Technology and Travel Solutions: With the rise of digital nomads and tech-savvy travelers, startups can create travel-related apps, booking platforms, and digital solutions to enhance the overall travel experience for tourists in Calabar.

6. Community-Based Tourism Initiatives: Startups can engage in community-based tourism initiatives that empower local communities by involving them in the tourism value chain. This approach promotes sustainable and responsible tourism practices.

7. Cultural and Entertainment Events: The tourism industry growth in Calabar can also drive demand for cultural and entertainment events. Startups can organize festivals, concerts, and cultural showcases that highlight the city’s heritage and artistic expression.

8. Job Creation and Economic Growth: As the tourism industry expands, it creates job opportunities across various sectors, contributing to local economic growth. Startups play a crucial role in generating employment and fostering entrepreneurship within the city.

In conclusion, the growth of the tourism industry in Calabar opens up a plethora of opportunities for startups to innovate, grow, and contribute to the city’s economic prosperity. By tapping into the needs and preferences of tourists and aligning with sustainable tourism practices, startups can position themselves as key players in Calabar’s evolving tourism landscape.

8. Akure

Akure’s emerging reputation as a tech hub in Nigeria is a result of various factors that have contributed to its growth as a center for technology and innovation.

Why You Should Consider Akure as a Startup Founder or Entrepreneur

1. Educational Institutions: Akure is home to the Federal University of Technology Akure (FUTA) and other educational institutions that focus on science and technology. These institutions provide a pool of skilled graduates in fields like engineering, computer science, and information technology, fostering a talented workforce for the tech industry.

2. Incubation and Innovation Hubs: Akure has seen the establishment of incubation centers and innovation hubs that support startups and tech entrepreneurs. These hubs provide a conducive environment for collaboration, mentorship, and access to resources, nurturing the growth of tech startups.

3. Government Support: The Ondo State government has demonstrated interest in supporting technology and innovation. Through initiatives, policies, and funding programs, the government has encouraged the growth of the tech ecosystem in Akure.

Business Enabling Advantages for Startups and Entrepreneurs in Enugu

1. Affordable Cost of Living: Compared to major tech hubs in Nigeria, Akure offers a relatively lower cost of living, making it an attractive destination for tech startups looking to stretch their budgets and invest more in their ventures.

2. Supportive Community: The willingness of local businesses and organizations to embrace technology and support tech startups has contributed to Akure’s growth as a tech hub.

3. Availability of Research Institutions and Tech Solutions:

• National Institute for Freshwater Fisheries Research (NIFFR): NIFFR is a research institution that focuses on freshwater fisheries and aquaculture. Its research contributes to sustainable fishing practices and the development of aquatic technologies.
• Cocoa Research Institute of Nigeria (CRIN): Located on the outskirts of Akure, CRIN conducts research on cocoa farming, crop improvement, and agricultural technologies. The institute plays a crucial role in supporting Nigeria’s cocoa industry.
• Nigerian Institute of Social and Economic Research (NISER): NISER is a prominent research institute focusing on social and economic issues. While not exclusively tech-focused, NISER’s research can provide valuable insights for tech startups addressing social and economic challenges.

Success Stories Of Startups/Businesses That Have Emerged From Akure include Zacrac (Data Analytics), Dexfiat (Fintech), YumRush (Pastry), Tasteclan (Food Delivery Service) and Travella (Logistics).

The success of these startups serves as inspiration and motivation for aspiring entrepreneurs and reinforces Akure’s position as a business-enabling city in Nigeria.

9. Uyo

Uyo houses one of the finest stadiums in Nigeria – The Godswill Akpabio Stadium. The capital city of Akwa Ibom State in Nigeria offers a conducive environment for startups and entrepreneurs to thrive. Uyo’s rise as an attractive destination can be attributed to several factors that have contributed to the city’s growing reputation as a vibrant business hub.

Why You Should Consider Uyo as a Startup Founder or Entrepreneur

1. Government Support: The Akwa Ibom State government has shown a keen interest in supporting entrepreneurship and innovation. It has implemented policies and initiatives to promote ease of doing business and provides incentives for startups to set up and grow in the city.

2. Strategic Location: Uyo’s strategic location in the Niger Delta region and its proximity to major cities make it an ideal base for startups to access regional markets and business opportunities.

3. Economic Growth: Uyo is experiencing steady economic growth, driven by various sectors such as oil and gas, agriculture, and services. The city’s economic progress creates a favorable market for startups to establish and scale their ventures.

4. Educational Institutions: Uyo is home to reputable educational institutions, including the University of Uyo. These institutions produce a skilled workforce and foster a culture of innovation, making Uyo an attractive destination for startups seeking talent.

5. Infrastructure Development: Uyo has seen improvements in infrastructure, including road networks, electricity supply, and internet connectivity. These enhancements create an enabling environment for businesses to operate efficiently.

6. Growing Consumer Market: As Uyo’s population grows, so does the consumer market. Startups have the opportunity to cater to the needs and preferences of the city’s residents, contributing to local economic development.

7. Digital Transformation: Uyo’s increasing focus on digital transformation and technology adoption opens opportunities for tech startups and entrepreneurs to innovate and create solutions that address specific challenges in various sectors.

8. Tourism Potential: Uyo’s proximity to tourist attractions such as the Ibom Tropicana Entertainment Center and the Godswill Akpabio International Stadium contributes to the city’s tourism potential. Startups in the hospitality and tourism sectors can benefit from the city’s appeal to visitors.

Business Enabling Advantages for Startups and Entrepreneurs in Uyo

1. Transportation: Uyo benefits from well-maintained road networks, including major highways and city roads. The city’s transportation infrastructure facilitates the movement of goods and people, contributing to smoother business operations.

2. Airport: The Akwa Ibom International Airport, located in Uyo, provides domestic and international flight connections, enhancing accessibility to the city and attracting investors and tourists.

3. Internet Connectivity: Uyo enjoys improved internet connectivity, allowing businesses to stay connected and utilize digital tools effectively. This reliable internet infrastructure supports startups and entrepreneurs in their operations.

4. Power Supply: Uyo has seen improvements in power supply, reducing the challenges associated with power outages and ensuring a more stable business environment.

5. Health Facilities: Access to quality healthcare facilities in Uyo ensures a healthy workforce and provides businesses with the peace of mind that their employees’ health needs are adequately addressed.

Finally, Uyo’s improved infrastructure and government support for business development create an enabling environment for startups and businesses to flourish.

Which city is it going to be?

In summary, the top business-enabling cities for startup founders and entrepreneurs in Nigeria are Lagos, Abuja, Port Harcourt, Ibadan, Enugu, Kano, Calabar, Akure and Uyo. MSME Africa encourages you to explore any of the cities and tap into the thriving entrepreneurial ecosystem in the country as it suits your goals and vision.