Call for Applications: UK-Kenya Tech Hub Startup-SME Linkage Program 2.0

Call for Applications: UK-Kenya Tech Hub Startup-SME Linkage Program 2.0

Metta in partnership with the UK-Kenya Tech Hub presents the Startup-SME linkage program 2.0 aimed at providing tech startups direct linkages to SMEs which fall under their target customers for a chance to secure a commercial deal.

The program will require selected startups to present/demo their solutions to SMEs in a digital live marketplace for a partnership or commercialization deal.

Following the successful completion of the Startup-SME Linkage Pilot Program in 2020, which resulted in 6 deals, and 4 pending deals out of a cohort of 36 participants, Metta alongside the UK-Kenya Tech Hub are excited to extend the program to benefit more startups and SMEs.

In this 2021 program referred to as the Startup-SME Linkage Program 2.0 (SSL 2.0) we will provide tech startups and SMEs with direct linkages to one another, and a collaboration playbook aimed at helping them increase their partnership and commercial deal rates.

Startups and SMEs from across the country are encouraged to apply for this program.


They are looking for post-revenue startups with practical solutions that can help SMEs solve their existing problems. Female-led startups are highly encouraged to apply.

Startups Criteria:

  1. Should be open to collaboration.
  2. Should be a registered entity.
  3. Must be a tech-driven startup.
  4. Should have active users on their platform: demonstrate use cases.
  5. Offer valid solutions in the thematic areas identified.


They are looking for SMEs that are open for a commercial and/or partnership deal with innovative post-revenue tech startups operating in verticals such as HR, customer experience, digital marketing, agriculture, health, logistics, clean energy, e-commerce among others.

Sample challenges could include: disrupted sales, logistics inefficiencies, poor website engagement and e-commerce conversion rate…etc

SME Criteria:

  1. Proof of product adoption in the market.
  2. Should be a registered entity.
  3. Willingness to adopt and leverage tech solutions.
  4. Willingness to open its network to startups.


  1. 4 free masterclasses modeled on the Deal Making Design Framework.
    2. Access to practical templates for deal-making.
    3. Participation in the Deal Rooms with potential clients and service providers.
    4. Business feature on the Metta and UK-Kenya Tech networks.

Get more details and apply here :



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