The Coca-Cola Company (www.Coca-ColaCompany.com) announced today that Luisa Ortega will become president of the company’s Africa operating unit, overseeing markets across the continent. Ortega currently serves as president of the company’s central zone in Latin America, which includes Colombia, Venezuela, Peru, Ecuador, Central America and the Caribbean.
Ortega replaces Bruno Pietracci, who has been named president of Coca-Cola’s Latin America operating unit. Both changes take effect Feb. 1, 2023. Ortega will relocate to Johannesburg in 2023.
Ortega and Pietracci will report to Henrique Braun, who becomes President, International Development, for Coca-Cola on Jan. 1, 2023. Braun has served as president of Coca-Cola’s Latin America operating unit since 2020.
“I’m happy to see Luisa take her knowledge and global expertise to lead our operations in Africa,” Braun said. “I’m also pleased to welcome Bruno back to his native Latin America, where he has extensive experience across a number of markets.”