The Keystone Bank Online MSME Academy which is aimed at helping SMEs cope with the operational stress of the current pandemic has been launched. The platform will also serve as an enabler for business owners to create an active online presence, digitalise their product and services, and find new ways to connect with their customers.
According to a statement released by the bank, the online platform seeks to empower Small and Medium Scale Enterprises (SMEs) with knowledge to manage and grow their businesses in the midst of the COVID-19 pandemic.
The statement explained that one way to identify an SME-centric bank is the length it is willing to go in finding new ways to help SMEs to survive and thrive in the current harsh business environment. Keystone Bank has demonstrated this passion during the Covid-19 crisis by initiating an online platform to empower SMEs with knowledge in managing and growing their businesses.
Speaking on the initiative, Keystone Bank’s Head of MSMEs, Helen Nwelle, said, ‘it was no accident that Keystone Bank came up with such an initiative because the bank has always had a culture of helping SMEs grow through the provision of diverse business solutions.”
Nwelle said, “This culture is clearly spelt out in our tagline as a bank – WE GROW TOGETHER – because at Keystone Bank we believe that SMEs are the engines of socio-economic transformation as they offer opportunities for jobs and wealth creation as well as income redistribution within our society.
The Head of SME, said the initiative would be delivered through a series of webinars, digital marketing trainings, digital media services and the provision of other value adding business tools to improve business branding, visibility, profitability and easy connectivity with customers, adding that the first of such webinars held on the 24th April titled “Managing Your Business Cash Flow In times of Uncertainty.” She explained that the positive testimonials from participants proved how relevant and rewarding they found the training.
She said in addition, “The current pandemic and its untold impacts has caused a lot of panic in the business scene all around the world and Nigeria is not left out. We are aware that many SMEs are worried about what the future holds for their businesses and how to manage their businesses in order to guarantee business continuity post-Covid-19 crisis.
“This was why we considered it important to proactively create an enabling environment for them to thrive even in the midst of the pandemic’’
According to her “Other interesting trainings have been lined up for the coming weeks which will be delivered in partnership with seasoned business experts, and promises to be relevant during the pandemic and beyond. This development is no doubt an exemplary one from Keystone Bank and SMEs who desire to grow should consider the Bank as a partner.”
Keystone Bank’s team of professionals has a track record of combining expertise with strong business acumen in providing the best support for small/medium scale enterprises (SME) and connecting them with opportunities to thrive.