Meta has rolled out two new features, Facebook In-Stream Ads and Facebook Ads on Reels, in Ghana and Nigeria, allowing creators to earn money from their videos. These features enable talented individuals to turn their passion into profit by creating original content and building a loyal following.
Moon Baz, Global Partnerships Lead for Africa, the Middle East, and Turkey at Meta, stated, “Every day, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others, and bring people together. This expansion will empower eligible creators in the vibrant creative industry across Nigeria and Ghana to earn money, while setting the bar high for creativity across the world and making Meta’s family of apps the one-stop-shop for all creators.”
How Facebook In-Stream Ads and Ads on Reels Work
– In-Stream Ads: These ads can play before, during, or after on-demand videos, including pre-recorded content or recordings of live streams. Types of in-stream ads include:
– Pre-roll Ads: Play before a video starts.
– Mid-roll Ads: Play during videos.
– Image Ads: Static image ads that display beneath the content.
– Post-roll Ads: Appear at the end of videos.
– Ads on Reels:These ads integrate seamlessly into original Reels, allowing creators to get paid based on the performance of their reels while entertaining fans.
Starting today, eligible creators in Nigeria and Ghana can earn money from their video and reels content, with support available in over 30 languages globally. To use these products, creators must comply with Facebook’s Partner Monetisation Policies and Content Monetisation Policies and be at least 18 years old. For in-stream ads, creators must also meet eligibility requirements, such as having a minimum of 5,000 followers.
