MSMEDA partners Amazon Egypt, Jumia to market MSMEs’ Products

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The Micro, Small and Medium Enterprise Development Agency of Egypt (MSMEDA) in cooperation with Amazon Egypt and Jumia is offering astounding benefits to owners of small businesses to display and market their products through the forementioned e-commerce platforms.

In comparison to other projects, the platforms will give them a lower fee and the option of free one-year storage for their products.

In addition to providing a specialized technical team to support them after creating the account and aiding them in resolving any issues they encounter during implementation, the MSMEDA also provides project owners with training on how to register their projects in these platforms and manage their accounts properly.

This is a continuation of the comprehensive assistance that the MSMEDA offers project owners so that they can market their goods using contemporary and electronic means and increase sales and promotion of their projects through e-marketing, ensuring that their ability to carry out their activities continues and grows.

According to a statement from the agency, owners of medium, small, and micro businesses who specialize in apparel, leather, furniture, food, electrical equipments, and medical and electronic gadgets and have a commercial registry and a tax card can take advantage of this service.

MSMEs can take benefit of this service, by submitting an application and the necessary information to the closest MSMEDA branch in the governorate where the project is located.

In the same vein, the agency offers training programs to help different project managers hone their e-marketing abilities and knowledge. These programs cover topics like how to choose the best marketing channel for a project’s needs, how to set up pages on different social media platforms, and how to manage ad campaigns successfully.


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