Nigeria and Saint Lucia are deepening creative and cultural relations as a high-level delegation from the Caribbean nation visited Chocolate City Group, one of Africa’s leading entertainment companies, to explore partnerships in music, film, and fashion.
The visit follows the Memorandum of Understanding signed on July 2, 2025, between both governments to enhance cooperation across tourism, the Orange Economy, and the broader creative sector.
A six-member delegation led by the Permanent Secretary of Saint Lucia’s Ministry of Tourism, Investment, Culture, Creative Industries, and Information engaged with Chocolate City executives, including Co-founder Paul Okeugo and Chief Executive Officer Abuchi Peter Ugwu, in Lagos.
Discussions centred on talent exchange, music production, capacity-building for young creatives, and cross-industry collaborations. The Permanent Secretary described the engagement as “a pivotal step in igniting collaboration between two nations whose rhythms, creativity, and stories are remarkably aligned,” adding that “Saint Lucia and Nigeria are about to ignite.”
Chocolate City, known for nurturing African music and entertainment talent, has expanded its investment in capacity-building initiatives such as FoundersFund Africa and its technical support for the Nigerian Film Institute.
Chief Executive Officer Abuchi Ugwu said the partnership represents “a bridge across continents, between Africa and the Caribbean. The creative industry is our strongest export, and collaborations like this will amplify our voice on the global stage.”
The visit signals the start of Saint Lucia’s broader engagement with Nigeria’s creative ecosystem. Through the MoU, both nations aim to merge Nigeria’s dynamic entertainment sector with Saint Lucia’s thriving tourism and cultural appeal, creating a model of Afro-Caribbean creative diplomacy that fosters trade, innovation, and cultural exchange.
Future collaborations are expected across music, film, fashion, visual arts, and cultural festivals, including potential cross-participation in Saint Lucia’s Jazz Festival and Nigeria’s Detty December festivities, two globally recognised events that celebrate African and Caribbean creativity.
