On Friday, August 12, 2022, the 7th edition of the African Brands Congress will take place at the Lagos Sheraton Hotels & Towers in Ikeja, Lagos, with several significant stakeholders in the branding sector in attendance.
The convener, Mr. Desmond Esorougwe, and the event’s organizers claim that this year’s theme is Digital Technology AI & IOT: A Catalyst for Brands Growth.
“The ABC has become an annual fiesta of best brains behind the most successful and sought after African brands. It is meant to stimulate, motivate and excite the creativity in individuals while seeking to enhance professional development skills in the areas that are most relevant to the business community today; the congress will provide hands-on skill building experience for brands and the Brands Management community”, Esorougwe said.
Participants from all over Africa, are expected at the Congress, to benefit from thought provoking, insightful and tangible ideas.
“The focus of this one-day African Brands Congress in Nigeria will be to support establishments in the journey of excellence in brand building, discuss and influence the issues of sharing the African Brands future. The platform will provide an ideal opportunity for interactions among leading companies while featuring a keynote interactive discussion”, he added.
The occasion serves as an annual fiesta for the brightest minds behind the most popular and profitable African brands. It is intended to educate, engage, and inspire Brand Managers and professionals in the pursuit of best practices in brand building and value creation. It is also meant to stimulate, motivate, and excite the creativity in individuals.
Stakeholders can explore how African brands might improve their competitiveness on a suitable forum. Additionally, it is utilized to improve professional growth abilities in the areas that are currently most important to the corporate world.
The congress will provide hands-on skill-building experience for brands and the brand management community.
The focus of this one-day occasion will be to assist establishments in the journey of excellence in brand building and discuss and influence the issues of sharing the African brands’ future. The platform will provide an ideal opportunity for collaborations among leading companies.
The programme is packaged by African Brands Media Ltd, a leading brands magazine providing opinions, research and news for all brand owners and industry players.