BetKing provides fully equipped agent stores to 100 entrepreneurs. BetKing, a sports and entertainment company, has started an initiative in Nigeria aimed at promoting entrepreneurship.
The project tagged ‘100 BK Shop Giveaway’ aims to award 100 long-serving cashiers and agents with completely furnished shops in order to help them grow their enterprises.
The program is strategically linked to BetKing’s aim to make a positive difference in the lives of people in the communities where they operate and beyond.
The company recently presented 45 shops to agents in Lagos, with the remaining 55 shops to be delivered to agents in other Nigerian states. BetKing maximizes value for its committed partners with this program, which provides them with tools aimed at enticing their spirits toward long-term commercial success.
“At Kingmakers, our cashiers and agents are some of our most important assets as the success of BetKing is strongly tied to their commitment. The 100 BK Shop giveaway exercise was designed to show our appreciation to our loyal agents and cashiers and encourage them to continue promoting ThatBetKingFeeling across Nigeria,” Adim Isiakpona, the chief operating officer of King Makers, said.
Isiakpona went on to say that the exercise is strategically significant, especially given that the entrepreneurial space in Nigeria is facing a number of difficulties that are posing a challenge to progress.
“The initiative will go a long way in sustaining business continuity and reducing unemployment in Nigeria. We are delighted to embark on this initiative, and we look forward to creating more platforms that will benefit the lives of everyone within the BetKing community and beyond,” he said.
In reaction, Samuel Falana, one of the beneficiaries of the 100 BK shop giveaway said: “I’m very happy about my new shop as it will not only expand my business but also make my customers feel more comfortable. It pays to be loyal, and I appreciate BetKing for rewarding me and my colleagues across Nigeria – this shows that they care not only about their customers but their agents and the community at large.”
The 100 BK Shop giveaway is part of the company’s ‘BetKing Cares’ effort, which recently launched a ‘Month of Good’ campaign to positively influence local communities across Nigeria through medical outreach and community clean-ups.