MTN Nigeria, in collaboration with ad-tech company Adbot, is revolutionizing SMEs’ online presence. Through the Thryve Google Ads Bundle, SMEs gain access to 1GB data, a minimum of 10 website conversions, and 500 ad views on Google, addressing the challenge of market reach. This initiative empowers SMEs to maximize their online visibility and connect with a wider audience.
The platform simplifies Google ad campaign management, allowing businesses to set parameters like target location, keywords, and ad copy. Adbot’s system takes it from there, launching campaigns and using machine learning for continuous improvement, ensuring high click-through rates at minimal costs. MTN, in partnership with Adbot, levels the playing field, making effective Google Ads accessible to businesses of all sizes in Nigeria.
Lynda Saint-Nwafor, Chief Enterprise Business Officer at MTN Nigeria, emphasizes the importance of SMEs establishing a strong digital presence. She believes this collaboration equips SMEs with the essential tools to excel in today’s competitive business landscape, fostering growth and success.
Saint-Nwafor further states, “With this solution and our shared vision for innovation and progress, we will collectively ignite the aspirations of these small businesses, propelling them towards unprecedented growth opportunities.”
Michelle Geere, CEO of Adbot, expresses excitement about entering Nigeria’s innovative and entrepreneurial hub. Teaming up with the nation’s largest telecoms company opens up a remarkable opportunity to provide cutting-edge advertising tools to over 40 million MSMEs in the region. This initiative is set to empower small businesses to achieve new heights of success in the digital realm, and together with MTN, they anticipate a future filled with boundless possibilities.