Following last week’s announce of the ban on the use of Foreign Media Actors and Voice overs, starting from October 1, Nigerian President, Muhammadu Buhari has now assented to the Advertising Regulatory Council of Nigeria bill passed by the National Assembly.
In a statement signed by the Senior Special Assistant to the President on National Assembly Matters (House of Representatives), Nasir Illa, on Monday, the Advertising Regulatory Council of Nigeria Act, 2022 was listed alongside seven other bills that were assented to.
This development annuls the Advertising Practitioners (Registration, etc.) Act, Cap. A7, Laws of the Federation of Nigeria, 2004 and enacts the Advertising Regulatory Council of Nigeria Act, 2022.
The legislation makes provision for the regulation and control of advertising, ensures the protection of the general public and consumers, promotes local content, and entrenches best international practices.