SORAYA targets imminent expansion into African Market with Smartphone Launch


Soraya Technologies Limited, a Nigerian start-up company that specializes in the manufacturing and distribution of smart hand-held phone devices and accessories, plans to launch its SORAYA brand of smartphones into the Nigerian, Sub-Saharan Africa, and Middle East mobile phone markets in the 3rd quarter of 2023.

The company’s Founder and CEO, Mr. Friday Yange, via a statement shared recently at their Oregun office in Lagos, Nigeria, expressed that over the years Africa has benefited from technological innovation from other regions of the world without corresponding contribution. He believes that Africa has a lot of talents and can contribute immensely to global technology advancements. The starting point of this advancement, he asserts, is the building of strong brands by African entrepreneurs.

According to him “The role of brand has changed over the years, from the traditional focus on consumer satisfaction and corporate performance to meeting stakeholder’s expectations, to a point where they become a measuring rod for the health of a nation’s economic growth and development.

“With the encroachment of globalization in all aspects of our lives, the business and economic world have become more competitive for resources more than ever before. One of the critical elements of this competition is the creation of strong brands. All over the world, especially in Europe, America and Asia, businesses and venture capitalists are increasing their stake holding and investment portfolios in brand creation and brand building.

“Brands are integral to the contemporary business logic for an effective, vibrant, and responsive economy, and their economic importance cannot be taken for granted or overlooked. The culture of seeing brands as national assets for international competitiveness is yet to catch up in Africa, and in Nigeria, particularly, which is the rationale behind Soraya brand.”

Soraya is an aspirational brand, focused on building the bridge of economic prosperity beyond smartphone and creating services with far-reaching economic and social impact for Sub-Saharan Africa and Middle East (MENA) region. That building a strong brand and quality product that can compete globally requires huge financial, human, and material resources. To overcome these challenges, the company is already in talks with an Investments Group in Asia in it fund-raise efforts and look forward to also working with local partners as well.”

Emphasizing on the key Soraya specifications and services Mr. Yange said that “Soraya is not just a phone; it is a total Business Suite that would revolutionize the use of smartphone and truly make the phone smart. It is a solution developed to help millions or billions of people, businesses – big and small – and the ordinary people to succeed.

Beyond the Soraya phone facilities for connectivity and communication, it provides other services targeted at supporting people in Sub-Saharan Africa and Middle East in their day-to-day engagements, travels, communication, financial activities, and social interactions. Soraya products currently being developed will solve critical problems such as unemployment, global product support problems, financial inequality by way of unlocking unlimited opportunities for low-income people in rural communities; and there are plans to establish a Feeder Manufacturing Factory (FMF) and Assembly Lines, which he believes will bring about holistic industry growth, develop local talents, and build capacity for the region”.

According to recent research, 50% of the population of Sub-Saharan Africa, or 615 million people, will use mobile services by 2025. By 2025, mobile technologies and services will add $155 billion to the economy and account for 28% of all connections, 3% of which will be on 4G,  Vanguard NGR reveals.


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