SMEs should leverage our 8th anniversary to boost business sales – Jumia Nigeria CEO

Massimiliano Spalazzi , CEO Jumia Nigeria

CEO of leading e-commerce platform- Jumia Nigeria, Massimiliano Spalazzi, has advised sellers on the platform to take advantage of the company’s 8th year anniversary to boost their business sales during COVID-19 era. He made the call during the virtual Sellers’ Conference which held on Saturday, June 6, 2020.

The 8th anniversary is slated to hold from June 22nd till July 15th, 2020 with the theme “Stronger Together”. It is one of the biggest annual commercial events by Jumia. E-commerce remains a veritable channel for business and sales boost in the face of the realities enforced on the global economy by COVID-19 and the Jumia anniversary campaign will be a catalyst for sellers to raise the bar of their sales to the next level.

In the words of Spalazzi “This is an unprecedented time for a seller to be online. Just to give you a grasp of the milestone achieved by Jumia only in the month of May. We recorded the daily highest number of sellers with at least one sale across the full year; we recorded the daily highest number of buying customers across the full year; we recorded the daily highest number of individual products purchased on the platform since the beginning of the year. What I have listed means that more people are actually coming on the platform at a faster pace than expected and buying all sorts of products and varieties across categories’’.

“Our 8th anniversary will be a celebration of solidarity and support, and each of you sellers can benefit from this event at the very best to boost and raise the bar of your sales to the next level,” Spalazzi added.

Omolola Oladunjoye ,Jumia Nigeria’s Chief Commercial Officer, encouraged the sellers to key into the chain of promotional activities during the Jumia anniversary campaign to boost their businesses.

While addressing the sellers, Oladunjoye said: “We advise you to list your best and fastest selling products that fit into current trend and season, make your pricing very competitive, upload as many assortments as possible including high-quality images and detailed descriptions and also stock up enough so as not to miss out on the sale uplift. We also strongly advise that you do shipment of orders within 24 hours to meet the timely needs of customers to prevent canceled orders and returned shipments.”

To provide further clarifications for current and prospective sellers willing to list their products on the Jumia platform during the anniversary,Oladunjoye added that dedicated support lines have been put in place.



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